Hi, I’m Natalia, an Insight & Strategy Partner, working at the intersection of data, feelings, and ideas — helping brands understand what people like, remember, and desire, and how culture shapes those things.
After years inside global brands, I now work independently, building insight systems and strategies while also delivering tactical research work that guides daily decisions.
What I care about most is clarity — turning research into insight people can understand and use.
Recent Projects
"Purpose Fatigue”
Discover how moralized marketing lost its spark — and what your brand can do to rebuild meaning and trust.
Service Offerings
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Scoping ad hoc research around brand, audience, product, or comms questions.
Translating stakeholder objectives into research briefs and research designs.
Managing full project lifecycle: design, fieldwork, analysis and storytelling OR managing your preferred vendor.
Synthesizing findings in to a strategic narrative.
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Audit existing studies, trackers, dashboards, and KPIs.
Identify critical knowledge gaps aligned to business priorities.
Recommend future insight roadmap (what to measure, how, and when).
Advise on how to make insight accessible and actionable.
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Strengthen planning, budgeting, and stakeholder engagement.
Develop insight capabilities through hands-on coaching on data fluency, customer empathy, and asking better questions.
Create repeatable routines that make insights part of everyday decisions and long-term strategy.
Manage vendor selection and partnerships, guiding RFPs and projects from brief to delivery.
Field Notes
